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Social Media ROI: A Response to Eric Savitz at Forbes

Blaring on the homepage of Forbes.com yesterday was this intriguing headline: Here’s an overview of Mr. Savitz’s three points: 1. “The burden of numbers!” 2. “ROI has its roots in project finance –...

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Learn the Fundamentals: Paid Search Optimization

Last week we covered improvements you can make to your paid search ads themselves. As promised, this week we will focus on bidding and optimization. Learning the fundamentals here is paramount to your...

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The Buck Doesn’t Stop Here: ROI Analysis

You’ve no doubt heard the phrase “the buck stops here.” And that’s what many people may think when they have successfully completed a marketing campaign. They look over the metrics and say things like...

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Using your Tools: Website Data Capture

As marketers, we are constantly trying to learn about our customers and how to best meet their needs. Luckily, as a company with a website, you have a huge advantage into understanding your customers’...

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Facebook Advertising Influence on Paid Search Success

In recent years, Facebook advertising has experienced growth not only in the sheer number of advertising options, but also in the amount of dollars that are spent on this platform. As it’s grown, many...

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